Biden 2020 Opposition Branding
During the 2020 US election, I was the lead opposition brand designer for Joe Biden's Presidential Campaign
In creating the direction for all content attacking the 45th President of the United States, I was given the brief to "take away his power."
This was accomplished through intentional use of noise, greys, and scale to remind the citizens of America that the Trump presidency was synonymous with despair & melancholy.
Creative Advisor : Robyn Kanner
Deputy Design Director : Carahna Magwood
Typographic Direction : Jonathan Hoefler
Design Team: Abbey Pitzer, Allison Press, Anisa Chugthai, Chelsea Alexander, Damaris Bravo, eric Ziminsky, Jazmine Johnson, Jess Lucia, Karena Meyer, Kyle Eaton, Ojwanna Wilson, Rebecca Nathanson, Ryan Eaton, Teagan Aguirre, Tashiara Scott