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Biden 2020 Opposition Branding

During the 2020 US election, I was the lead opposition brand designer for Joe Biden's Presidential Campaign

In creating the direction for all content attacking the 45th President of the United States, I was given the brief to "take away his power."

This was accomplished through intentional use of noise, greys, and scale to remind the citizens of America that the Trump presidency was synonymous with despair & melancholy.

Role : Lead Designer

Creative Advisor : Robyn Kanner

Deputy Design Director : Carahna Magwood

Typographic Direction : Jonathan Hoefler

Design Team: Abbey Pitzer, Allison Press, Anisa Chugthai, Chelsea Alexander, Damaris Bravo, eric Ziminsky, Jazmine Johnson, Jess Lucia, Karena Meyer, Kyle Eaton, Ojwanna Wilson, Rebecca Nathanson, Ryan Eaton, Teagan Aguirre, Tashiara Scott