Ryder Cup Collection

Creative Concepting for Nike Golf photography

Nike EMEA Brand Design was challenged to come up with a visual story that would represent youth interest in golf, as well as the competitive nature of the Ryder Cup.

The result was a lookbook style collection of images that reflected USA vs. EU, Red vs. Blue, and the every day of the young, modern golfer.

Role: Co-Creative Concepting

Co-Creative Concepting: Keith Hawkins

Art Direction + Production: HarrimanSteel

Photography: James Pearson-Howes 

© Julian Williams 2020