Ryder Cup Collection
Creative Concepting for Nike Golf photography
Nike EMEA Brand Design was challenged to come up with a visual story that would represent youth interest in golf, as well as the competitive nature of the Ryder Cup.
The result was a lookbook style collection of images that reflected USA vs. EU, Red vs. Blue, and the every day of the young, modern golfer.
Role: Co-Creative Concepting
Co-Creative Concepting: Keith Hawkins
Art Direction + Production: HarrimanSteel
Photography: James Pearson-Howes